![PUMA — Designer: Lutz Backes; Firm: In-house; Year: 1967 | Logo design, Branding design logo, History logo PUMA — Designer: Lutz Backes; Firm: In-house; Year: 1967 | Logo design, Branding design logo, History logo](https://i.pinimg.com/736x/94/19/f2/9419f2a8ae1dde286b5fcea1b604bc18.jpg)
PUMA — Designer: Lutz Backes; Firm: In-house; Year: 1967 | Logo design, Branding design logo, History logo
![Drawer and caricaturist Lutz Backes poses with the 'Puma' company logo in Nuremberg, Germany, 16 July 2008. Mr Backes aka 'Bubec', inventer and creator of the 'Puma' company logo, celebrated his 70th Drawer and caricaturist Lutz Backes poses with the 'Puma' company logo in Nuremberg, Germany, 16 July 2008. Mr Backes aka 'Bubec', inventer and creator of the 'Puma' company logo, celebrated his 70th](https://c8.alamy.com/comp/D4H153/drawer-and-caricaturist-lutz-backes-poses-with-the-puma-company-logo-D4H153.jpg)
Drawer and caricaturist Lutz Backes poses with the 'Puma' company logo in Nuremberg, Germany, 16 July 2008. Mr Backes aka 'Bubec', inventer and creator of the 'Puma' company logo, celebrated his 70th
![Drawer and caricaturist Lutz Backes poses with the 'Puma' company logo in Nuremberg, Germany, 16 July 2008. Mr Backes aka 'Bubec', inventer and creator of the 'Puma' company logo, celebrated his 70th Drawer and caricaturist Lutz Backes poses with the 'Puma' company logo in Nuremberg, Germany, 16 July 2008. Mr Backes aka 'Bubec', inventer and creator of the 'Puma' company logo, celebrated his 70th](https://c8.alamy.com/comp/D4H154/drawer-and-caricaturist-lutz-backes-poses-with-the-puma-company-logo-D4H154.jpg)